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This article was originally published in The Rose Sheet

Executive Summary

Boca Raton, Fla.-based start-up wholesaler launching Gem Jars Crystal Collection, which links "aromatherapy and crystal energies for the first time," the company said. A range of aromatherapeutic natural mineral bath crystals in scents such as Calla Lily and Gardenia is housed in a variety of clear glass bottles topped with "raw-cut genuine gemstones" with purported healing properties. For example, the Amethyst bottle is said to help insomnia, while the Soladite bottle "enhances the ability to think rationally," the company said. Wholesale price for a 32 oz. jar is $40. Twenty-two ounce and 16 oz. sizes also are available

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