Givenchy Expects 30% to 50% Increase In December Fragrance Sales
This article was originally published in The Rose Sheet
Executive Summary
Givenchy expects a blockbuster December, with fragrance sales climbing an estimated 30% to 50% over the same period in 1997, according to U.S. President & CEO Camille McDonald. As Givenchy's beauty house moves closer to the holiday season, fragrance remains its top priority.