Arden SmartWear Makeup To Receive "Unprecedented" Cosmetics Ad Support
This article was originally published in The Rose Sheet
Executive Summary
Elizabeth Arden SmartWear Foundation will be backed by the company's largest advertising campaign for color cosmetics, the Unilever subsidiary said. To support the launch, Arden will debut a print and TV campaign featuring spokesmodel Amber Valetta in the second half of 1999.