Oil of Olay
This article was originally published in The Rose Sheet
Executive Summary
Complete UV Protective Moisturizer is formulated with micronized zinc oxide for broad UVA/UVB protection, Procter & Gamble said. Available in January, the lotion will replace Daily UV Protectant, which contains octyl methoxycinnamate, sulfonic acid and phenylbenzmidazole as sunscreen actives. The introduction will be backed with a full marketing effort that will likely kick off in early 1999. Complete UV Protective Moisturizer will be available in 4 oz. and 6 oz. lotions for approximately $7.39 and $9.39, respectively, and as a 2 oz. cream for $6.69