Fragrance Foundation
This article was originally published in The Rose Sheet
Executive Summary
First annual Retail Fragrance Super Star Salute honors Bloomingdale's, Saks Fifth Avenue, Walgreens, Wal-Mart and Cosmetics Plus for "commitment to promoting, merchandising and displaying fragrance; use of "creative" techniques in selling fragrance; and the "importance placed on sales training." The retailers were presented with Swarovski crystal stars at a Nov. 2 ceremony in New York City, which also helped to kick off the foundation's "SCENTsations of Xmas" sixth annual National Fragrance Week