Heaven Color Cosmetics Anticipates Rollout To 4,000 Mass Doors By Year-End
This article was originally published in The Rose Sheet
Executive Summary
Blue Cross Beauty Products will launch its color cosmetics line Heaven into 66 Ulta 3 mass market doors in the second quarter and expects to be in 4,000 doors by the end of the year, the Venice, Calif.-based company said. The firm remains in talks concerning distribution with mass market firms including CVS and Wal-Mart.