Specialty Stores Draw 63% Of Fragrance Consumers, Survey Finds
This article was originally published in The Rose Sheet
Executive Summary
Specialty bath and body shops have pulled ahead of both department stores and mass outlets in attracting fragrance consumers, the Consumer Intelligence Fragrance study concludes. The survey, conducted by D.C.-based Macro International, found that among 1,313 respondents, 63% said they had purchased fragrance products at a specialty store in the past year.