Shiseido
This article was originally published in The Rose Sheet
Executive Summary
Adds alcohol-free natural spray to its Relaxing Fragrance aromatherapy line-up. The new formulation provides a "superior soothing effect" that "leaves skin supple, dewy and moist," the company said. In addition, Relaxing Fragrance Natural Spray is long-lasting and does not produce the "sticky" sensation created by some alcohol-free fragrances, Shiseido noted. The scent, which is designed to be "smoothed over the entire body to alleviate feelings of tension [and] enhance self-composure," contains bio-hyaluronic acid and other moisturizing ingredients. Natural Spray will bow in specialty and department stores in March at $35 for a 3.3 oz. bottle, close to the price tag of the original Relaxing Fragrance, which debuted in 1997 ("The Rose Sheet" Sept. 1, 1997, p. 1). The Natural Spray bottle duplicates the original long-necked, round-bottomed Relaxing Fragrance bottle but is made with white frosted glass rather than the original green