Lolita Lempicka
This article was originally published in The Rose Sheet
Executive Summary
National ad campaign will break in Feb and April books, including In Style, with scent strips and the tag line: "The First Fragrance of Lolita Lempicka," according to U.S. distributor Gary Farn (Milford, Conn.). The ad of a woman in a white dress leaning against a tree trunk is the same that was featured in European magazines ("The Rose Sheet" July 27, p. 2). After debuting in October in Saks Fifth Avenue, the fragrance will be expanded to Nordstrom and Jacobson's (Fla. and Mich.) in the spring where it will be supported with more than 500,000 samples, including spray vials, lotion packets and deluxe minis. Also arriving this spring is concentrated eau de parfum "magic wand" roll-on which is a "thicker version of the fragrance." A 7 mL purple bottle will retail for $47