Sebastian Trucco
This article was originally published in The Rose Sheet
Executive Summary
Six-SKU Aura collection for spring brings "minimalism" to makeup. Eye Colour shades include Healing (asparagus-green) and Halo (reflective silver). Duo Blush is available in Yang, a "cocoa reflective contour" paired with a "buttercup-yellow matte," and Yin, a "rosewood matte contour" paired with a "pearlized-mauve highlight." Identity Lipstick reveals the Truth in sheer white-gold tones, while Chakra Rose is an "icy mauve creme with a hint of violet." Available in mid-February, the products range from $10.50 to $22. Sebastian Trucco recently revamped its packaging and positioning to be more consumer friendly; previously, the company had focused on marketing to professionals ("The Rose Sheet" Oct. 12, 1998, p. 5)