Avon Hydra Finish
This article was originally published in The Rose Sheet
Executive Summary
Lip color is a "revolutionary" patented water-based formula that "glides on with a refreshing feel," the direct retailer said. The dermatologist-tested lip product's gel-base complex contains 10% water to "cushion lips with creamy color" and vitamins A, C and E to nourish and protect. The lip offering is available in 16 colors for $7 apiece. The direct marketer also expects to debut a skin clarity product and a significant anti-aging item, one of which should come to fruition by the end of 1999