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Royal Copenhagen Viking Men's Scent Exploring Unchartered Waters

This article was originally published in The Rose Sheet

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  • The Rose Sheet

Executive Summary

Royal Copenhagen Viking men's fragrance is positioned to a "contemporary aggressive man who goes for what he wants," according to marketing and design agency Dawson-Messina (New York City). Based upon the legendary "heroic and inspirational" Viking figure, the namesake scent is designed for confident men who are "not afraid to take risks" and who "live over the edge."

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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