Sephora "Leveling The Playing Field" For Smaller Brands - VP Baker
This article was originally published in The Rose Sheet
Executive Summary
The increasing number of Sephora specialty store openings is "leveling the playing field between national" and smaller, "barely advertised" brands, Sephora VP-Global Marketing Sherry Baker said at the Independent Cosmetic Manufacturers & Distributors board meeting in New York City March 2. One aspect that distinguishes the LVMH retailer from department stores is its willingness to carry lesser-known and single-product brands, she explained.