Warner-Lambert Schick Silk Effects+ Upgrade Features New Design
This article was originally published in The Rose Sheet
Executive Summary
Warner-Lambert hails the newest addition to its Schick razor franchise, Silk Effects+, as the company's "greatest innovation to date in women's shaving." The razor system has been redesigned to be "incredibly convenient, safe and fast." Silk Effects+ is scheduled to hit mass market shelves by mid-April.