Aveda
This article was originally published in The Rose Sheet
Executive Summary
Rosemary Mint Shampoo "invigorates and refreshes the hair and scalp while pure flower and plant Pure-Fume aroma naturally energizes the mind and body," the Estee Lauder company claims. In celebration of Aveda's 20th anniversary, Rosemary Mint was created as a companion to one of the firm's first hair care products, Rosemary Mint Equalizing Hair Conditioning Rinse. The shampoo's key ingredient, organically grown rosemary, protects hair from environmental damage and helps add volume, while peppermint cools the scalp, Aveda said. An 8.5 oz. bottle is $7. In conjunction with the June launch of Rosemary Mint Shampoo, Aveda will unveil its new ad campaign designed by Lloyd + Co. Advertising (New York City), breaking in People magazine June 21 and July issues of women's beauty books such as Harper's Bazaar and Glamour