Garnier Nutrisse Hair Color Boasts 84% Intent To Buy For Women 18 To 54
This article was originally published in The Rose Sheet
Executive Summary
In consumer testing, Laboratoires Garnier's Nutrisse NutriColor Masque home hair color system garnered an 84% intent to purchase rating among women 18 to 54 who color their hair, according to Maybelline, which is handling the September launch of the product in the U.S. The company called the percentage "one of the highest ever" in the home hair color market.