"Super-Charged 'Adrenaline Accord'" Is Center Of Adidas Moves Men's Scent
This article was originally published in The Rose Sheet
Executive Summary
Coty's Adidas Moves men's scent contains an "adrenaline" accord designed to provide "stimulating" effects, fragrance supplier Takasago said. Moves, which was a collaborative effort between Coty and Takasago, was under development for a year and a half. The scent will debut in the U.S. in August (see related story, p. 3).