L'Occitane Skin Care Line Reformulated With Essential Oils
This article was originally published in The Rose Sheet
Executive Summary
L'Occitane is staging a worldwide relaunch of its 24-SKU skin care line with new formulas, packaging and fragrances to emphasize the aromatherapeutic benefits of its essential oils. While the company has marketed a L'Occitane skin care line for 23 years, the new collection is a complete formulation overhaul of the existing products.