Carson's Posner Cosmetics Brand On Track For Major Revamp
This article was originally published in The Rose Sheet
Executive Summary
Carson Products is gearing up its 98-SKU Posner mass market cosmetics line for a major revamp. In the second half of 2000, the brand will undergo a logo and package change designed to modernize Posner and help attract younger women ages 18 to 24. The typical buyer is in the 30-plus bracket, Carson noted.