Willow Lake
This article was originally published in The Rose Sheet
Executive Summary
Hair care line updated with extra product information on packaging as well as more naturally looking graphics, a departure from the original computer-generated bottle labels, Mill Valley, Calif.-based Lamaur said. The company also will reshape the bottles to make them taller and easier to hold. Willow Lake conditioners will be available in softer plastic bottles. The packaging changes are intended to help the brand maintain the strong consumer base it has captured from specialty bath stores. The revamped line is expected to be launched in the first quarter