Helena Rubenstein Launches Customized Force C Premium Skin Care Serum
This article was originally published in The Rose Sheet
Executive Summary
Helena Rubenstein will introduce Force C Premium pure vitamin C customized concentrate in three strengths - 5%, 10% and 15% - on Sept. 15, the L'Oreal division said. In the U.S., the serum will bow in the HR Beauty Gallery in Manhattan, which opened in April to herald the relaunch of the Helena Rubenstein brand (1"The Rose Sheet" April 12, Marketing In Brief).