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Healthquick.com

This article was originally published in The Rose Sheet

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Executive Summary

H&BA products Web site backed by $10 mil. online ad and print campaign. The online spots are forecast to produce roughly 450 mil. Internet impressions over the next 90 days; banners will appear on major provider's networks. Print ads running in newspapers in 23 major markets declare the site as the "Never, Never Undersold Drugstore" that "undersell[s] GNC, AARP, CVS, Walgreens, Rite Aid, Eckerd, online and chain drugstores." The site offers more than 1,000 products, including State of Mind skin care and Dorothy Prentiss bath care products. Healthquick.com was launched July 9

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