Candie's
This article was originally published in The Rose Sheet
Executive Summary
Former NBA player Dennis Rodman and actress Carmen Electra promoting fragrance duo in the brand's second advertising campaign. The "sexy and irreverent" print ads will run concurrently with actress Alyssa Milano's campaign (1"The Rose Sheet" July 5, Marketing In Brief). The four-part series, featuring the couple in both "steamy" and "playful" images, was created by InMarketing (Long Island, N.Y.) in conjunction with Candie's in-house agency. Ads will break in late July with a three-page poster in Rolling Stone's annual "Hot List" issue and will appear in September books such as Vogue, GQ, Cosmopolitan and Glamour. The fragrances will debut nationwide in August (2"The Rose Sheet" April 26, Marketing In Brief)