Blistex Herbal Answer Will Be Launched With $5 Mil. Ad Budget
This article was originally published in The Rose Sheet
Executive Summary
Blistex will back its new Blistex Herbal Answer lip balm with a $5 mil. ad campaign. Prints spots for the product are slated to run in a variety of women's books including McCall's, Glamour, Self and Redbook between December and February. Merritt-Clapp (New York City) is the ad agency.