Fashion Formulas
This article was originally published in The Rose Sheet
Executive Summary
Straight Sexy Hair four-product line-up is a spin-off of the salon hair care firm's May launch of the hair care system Big Sexy Hair (1"The Rose Sheet" May 24, p. 15). Straight Sexy Hair Shampoo "loosens the curl" while providing shine and moisture to hair. Straight Aero "foaming aerated straightening spray," said to be an industry first, temporarily pulls out waves and curls from hair, according to the Chatsworth, Calif.-based firm. Rounding out the line is Smooth Out anti-frizz spray to smooth and polish hair and conditioner to remove tangles and knots from hair. Available now, the products range in price from $6.95 each for 8.5 oz. shampoo and conditioner to $14.95 each for 8.8 oz. cans of Straight Aero and Smooth Out sprays