SmithKline Repackaging Aquafresh To Better Communicate Product Benefits
This article was originally published in The Rose Sheet
Executive Summary
SmithKline Beecham is repackaging its line of Aquafresh dentifrices to more clearly communicate the benefits of the products. As part of the effort, the company has renamed its Tartar Control toothpaste Aquafresh All. An FSI featuring Aquafresh All dropped Aug. 1.