Sephora ads
This article was originally published in The Rose Sheet
Executive Summary
Specialty retailer's ad campaign kicks off with teaser spots tagged, "Beauty Is How You See It" on New York City buses, billboards, kiosks and taxis Oct. 1. The campaign will break nationally Oct. 8 with TV ads and print spots appearing in November issues of 32 fashion books. The LVMH company is spending $25 mil. on the campaign, which will run for 15 months through 2000. The effort will support the launch of the company's upgraded Web site and store chain (1"The Rose Sheet" July 19, In Brief)