Gillette's Norelco Survey Made "Significant Error" In Omitting Women - Judge
This article was originally published in The Rose Sheet
Executive Summary
Gillette consumer perception studies submitted as evidence in the Gillette v. Norelco Reflex Action razor lawsuit were found to have a "significant error in methodology" because, in part, they failed to include women, Boston federal court Judge Reginald Lindsay ruled in his Oct. 6 decision against Gillette.