Nu Skin
This article was originally published in The Rose Sheet
Executive Summary
Direct seller opens retail branch in Shanghai to restart its business in China following the April 1998 ban on direct selling. The retail store will begin selling Nu Skin's lower-priced Scion skin and hair care brand by year-end. "While preliminary sales levels are expected to be small, establishing this retail branch outlet is a vital step in development plans," the company says. Nu Skin is investing $10 mil. in its Chinese operations, which includes the construction of a manufacturing facility. Over the next several years, Nu Skin will open additional retail outlets