Procter & Gamble
This article was originally published in The Rose Sheet
Executive Summary
Bids for Biactol and Topexan European skin care brands solicited as P&G considers whether to divest the lines, the company announces Jan. 10. The intended sale will allow P&G to focus on its leading global brands such as Clearasil and Oil of Olay, the firm says. Biactol and Topexan are sold in France and Italy, respectively. Although the brands represented less than 1% of P&G's total global beauty care sales in fiscal years 1998 and 1999, they are profitable and are considered leaders in their respective segments