Max Factor
This article was originally published in The Rose Sheet
Executive Summary
Seamless Makeup will debut in June in time to create "sheer, radiant skin for summer." Available in liquid and stick form, the lightweight product "banishes the visible foundation line forever by providing sheer, natural-looking coverage," Max Factor claims. The two foundations are offered in six shades with a suggested retail price of $8.90. In April, the Procter & Gamble company will introduce a limited-edition Professional Results collection. The four-product lineup includes Stardust Shade & Shimmer Multi-Use Pencil in four hues for $7 each, Shine Sweepers Oil Absorbing Sheets ($4), First Coat Eye Primer ($6.40) and Professional Makeup Brushes ($14)