Sephora
This article was originally published in The Rose Sheet
Executive Summary
Betsy Olum to senior VP-marketing for both retail and online aspects of the prestige beauty company. Olum will lead marketing activities for Sephora as well as head off-line advertising for sephora.com. Previously, Olum was a marketing consultant to Sephora. She also served as Halston-Borghese senior VP-marketing and was Escada Beaute North American general manager