Aveda
This article was originally published in The Rose Sheet
Executive Summary
Sap Moss hair care line debuts with Sap Moss Shampoo and Conditioning Detangler. The products contain tree sap to deliver nutrients and Iceland moss "to infuse moisture and retain conditioning nutrients." The shampoo will bow in April to celebrate Earth Day followed by the conditioner in July. A 4.2 oz. bottle of shampoo and 6.7 oz. bottle of conditioning detangler will retail for $11 each