SmithKline Beecham
This article was originally published in The Rose Sheet
Executive Summary
Worldwide Aquafresh toothpaste sales climbed 9% in an oral care category that increased 6% to $995 mil. for 1999. Aquafresh market share in the U.S. grew 11%, which SmithKline attributes to strong performance by Aquafresh Whitening as well as the core products. Total consumer health care sales increased 6% to $2.28 bil. for the year. Consolidated sales were up 13% to $13.58 bil., excluding currency effects