Packaged Facts
This article was originally published in The Rose Sheet
Executive Summary
Retail sales of anti-aging products will climb to $4.3 bil. in the U.S. by 2003, two-and-a-half times sales in 1998, according to a recent study published by Kaolorama Information. Anti-aging sales in the cosmeceutical market have grown more than 18% to $507 mil. from 1994-1998. Anti-aging sales are expected to total $909 mil. in 2003, the firm reports. Marketers of mass-oriented cosmeceutical lines include Cosmair's L'Oreal Plentitude, Johnson & Johnson's Neutrogena and Procter & Gamble's Oil of Olay, while Estee Lauder is a significant player in prestige skin care sales. The aging baby boomer generation and a substantial increase of new products contributed to the industry's dramatic growth, the report says