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This article was originally published in The Rose Sheet
Membership grows to 848,000, an increase of 311,000 from the fourth quarter due to the successful launch of the firm's "life is better on PlanetRx" advertising campaign, the e-tailer reports. The total customer count is 394,000 after the addition of 140,000 in the first quarter. PlanetRx.com had 1.5 mil. unique visitors in February, a 40% increase over January
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