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This article was originally published in The Rose Sheet

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Executive Summary

Men's treatment makeup line debuts in Italy in April. Designed for the man who wants to "smooth his skin, intensify his gaze and enhance his lips," the collection includes Vitaminized Hydrating Colour Cream, Vitaminized Corrector, Vitaminized Lip Balsam, Eyelash Enhancer with silk proteins and Automatic Eyebrow Liner. The products range in price from $1.60 for the corrector to $3.20 for the cream. The firm expects to launch the line stateside shortly

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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