Sea & Ski
This article was originally published in The Rose Sheet
Executive Summary
Sunscreen brand bought by Adelaide, Australia-based Faulding from Sea & Ski Corp. (Miami). The deal, which will mark Faulding's entry into the U.S. sunscreen market, includes Sea & Ski trademarks, most international registrations and intellectual property. The agreement is slated to be finalized the week of May 8. First-year sales of Sea & Ski will be approximately $12 mil., Faulding predicts. The company already sells Banana Boat in Australia, New Zealand, Malaysia and Singapore, countries in which Sea & Ski will not be marketed. Faulding plans to use the brand to increase distribution of its OTC drugs and nutraceutical products in the U.S., which include Nature's Own and Natural Nutrition