Olay
This article was originally published in The Rose Sheet
Executive Summary
Largest-ever ad campaign for color collection breaks in September beauty, fashion and service books. Tagged "Metropolitan - The Future Looks Bright in Olay Color Fall 2000," the ads convey the "aura and excitement generated in a busy cosmopolitan city," P&G says. The collection includes ColorMoist Lipsticks, Nail Lacquers, Eyeshadow Duos and Beauty Mascaras ranging in price from $4.10 for a lacquer to $8.95 for a lipstick. A two-in-one limited edition City Shadow Liner Pencil ($7.25) features shadow on one side and coordinating eyeliner on the other