African Pride
This article was originally published in The Rose Sheet
Executive Summary
HiLites Color Boost semi-permanent hair color "refreshes" highlighted hair as a complement to the company's HiLites Highlighting Kit. The Color Boost, available in six shades, ranging from Tanzania Sand to Egyptian Clay, last up to eight shampoos. Available now, the product retails for $4.99. Print ads will break in fall books like Ebony and Essence