Stila
This article was originally published in The Rose Sheet
Executive Summary
Joellen Bradford to VP, general manager, Stila International, reporting to Estee Lauder International President Patrick Bousquet-Chavanne. Previously, Bradford was Lauder's VP-international marketing. She will be responsible for Stila expansion overseas; the brand is available in Japan, France, England, Hong Kong, Australia and Canada, which was recently added. Claudia Poccia to VP-national sales, reporting to Stila President and CEO Jeanine Lobell. Poccia formerly was VP-retail business development