Lamaur bin10se Hair Styling Range Marks Entry Into Teen Market - CEO Pesin
This article was originally published in The Rose Sheet
Executive Summary
Lamaur bin10se hair care, launching in January 2001, will target a much younger, trendier audience than the company's existing Willow Lake and Style ranges, CEO Lawrence Pesin said at the National Chain Drug Stores Marketplace Convention, held June 25-28 in New Orleans.