L'Oreal
This article was originally published in The Rose Sheet
Executive Summary
Feather Lash Softly Sweeping Mascara is backed by TV spots starring French actress Virginie Ledoyen. Formulated with glycerin and vitamin E, the product was developed to "soften and nourish lashes." L'Oreal's patented Lash Feathering Brush "sweeps through lashes, lengthening and finely separating lashes as it fans them out," the company says. Available in four shades to complement any hair color - True Brown, Black-Brown, Black and Auburn - the mascara retails for $7.99