Demeter
This article was originally published in The Rose Sheet
Executive Summary
Ten new scents, including Bonfire, Christmas Tree, Croquembouche, Sticky Toffee Pudding and Sweet Orange will debut Oct. 1. The Pick-Me-Up colognes have a more "psychographic" than "demographic" appeal, targeting consumers "looking to experience scent as [a] pleasurable and interesting facet of their lives," the company claims. The 152-SKU fragrance line, which debuted last year, is ranked number one in sales on eve.com and number two on Sephora.com. The 1 oz. bottles retail for $15 apiece