Bloom
This article was originally published in The Rose Sheet
Executive Summary
Cosmetics revamp, creation of "complete" cosmetics line, is aim of founder Natalie Bloom, the Australian bath and body company says at the Extracts trade show for aromatherapy, fragrance and personal care held in New York City Sept. 22-25. Cosmetics have become a "huge" contributor to company sales, Bloom notes. Eye Crayons ($14) have been redeveloped and will be introduced in six new shades, while eyebrow pencil ($12) will be available in two colors and lip gloss ($16) will debut in 18 hues in November. Newly formulated eyeshadows and lip lacquers also are planned