ELuxury.com Print Campaign Uses Humor To Build Awareness
This article was originally published in The Rose Sheet
Executive Summary
ELuxury.com's first major print ad campaign showcases beauty products such as designer Michael Kors' first fragrance, Michael, and Givenchy Miroir lipstick alongside fashion items available on the site. The "humorous, entertaining" three-page ads are breaking in November books such as Elle and Vanity Fair.