Alberto TRESemme Hydrology Moisturizing Hair Line Backed By $33 Mil.
This article was originally published in The Rose Sheet
Executive Summary
TRESemme Hydrology shampoos and conditioners, projected to generate $40 mil. in first-year sales, will be one of the largest introductions in Alberto-Culver's history, the Melrose Park, Ill. company announced during a press event in New York City Nov. 6.