Victoria's Secret
This article was originally published in The Rose Sheet
Executive Summary
Beauty flagship store to open in New York City's SoHo district in 2001, Intimate Brands says. The centerpiece specialty door, which will carry the firm's full line of beauty care items including Dream Angels fragrances, Body by Victoria skin care and color cosmetics, will follow the new "Angels Design" layout incrementally being introduced in stores nationwide. The decor combines soft, subtle wall hues and original antique furniture with backlit, cut glass displays and tables. The new design was formally introduced at a Dec. 7 grand opening event of the Victoria's Secret Manhattan store at 67th and Broadway. The 18,000 sq. ft. "high-volume" space includes select best-selling beauty items in a mezzanine area