Coty
This article was originally published in The Rose Sheet
Executive Summary
American Original women's fragrance to debut in March under Stetson brand, Coty announces Dec. 15. Created by Takasago, the "free-spirited floral" will be supported by a print ad campaign at launch and a TV campaign in the fall. Scent will debut in 10,000 stores nationwide and will be available in .5 oz. cologne spray for $16.50; 1 oz. cologne spray for $21.50; 1 oz. edp for $25; and 6.7 oz. body lotion for $6.95. American Original will be the second women's fragrance introduced by Coty within six months; Adidas Moves for Her debuted in October (1"The Rose Sheet" Aug. 21, Marketing In Brief)