Women's fragrances
This article was originally published in The Rose Sheet
Executive Summary
Industry-wide sales of category rose 7% in first half of 2000 compared to year-ago level, according to NPD Group's annual FragranceTrack report. Market research data show 49% of women's fragrance buyers have purchased three or more bottles for themselves within previous year, an increase from one to two a year ago. The result also reflects growing influence of designer and celebrity name brands on women's fragrance purchasing decisions, with younger women, ages 15-34, being most swayed by new fragrances and designer names, and older women, ages 35-64, loyal to classic scents, NPD says